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Delvi-International



Posts: 8

PostPosted: Wed Jan 11, 2017 11:30 pm    Post subject: Sales Reply with quote

Hi there everyone, please please please help? What I am doing wrong, I have been on Ecrater for several months like maybe 5 months, getting loads of traffic but only only one sale in all those months. My stuff is unique and cant be easily found. Please help, the money from the sales goes to fund orphans in Africa. Shipping is already included in pricing. Some items receive 75 views per item but no sales.... this is giving me sleepless nights and I am becoming quite distressful. Any comments please...
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FoxAndFish



Posts: 1385

PostPosted: Thu Jan 12, 2017 7:05 am    Post subject: Reply with quote

I think there are several things working against you, besides the disadvantage that all sellers at small, non-destination sites suffer because of Google's decision to cater to investors rather than users.

I think the market for your items in the US, which would be a quite large potential audience and is the main audience for eCrater, is very limited. I can't speak for buyers in the rest of the world. There are not that many American customers who will want wooden carvings of baboons or wire figurines of a rhinoceros or fabric with an image of Bob Marley. Those are not the type of decorative objects found in most American homes...and those are not the type of collectibles that appeal to most American buyers. Most Americans will have no idea who Bob Marley even is.

Of that small potential market, there is an even smaller number of people who would be willing to spend $60 for flip-flops or $70 for a pair of shorts. And an even smaller number of those who would be willing to have those items shipped from Africa.

You do have compelling objects and a worthwhile endeavor. But you are not using it to your advantage. So to capture the audience who might be receptive to your items, you need to tell them what they are buying. Most of your descriptions are boilerplate about your store...and say little to nothing about the item itself, let alone giving the customer a reason to buy. Humans are oriented to narrative...they need to know the story about what they are doing, even if it's partly subconscious. I don't mean making up fiction about your products...I do mean telling your customers the story of the object so that they can see themselves in the story. For example, your zebra bowls. What do I do with it? Hang it on a wall? Serve food in it? Is it even safe for food? Use it as a centerpiece? What is special about white olive wood? How do I clean it? Does it require any type of maintenance to preserve the wood? Is it painted...if not, how is the color achieved? Is the coloring safe and nontoxic? Why do I want a bowl with zebra stripes on it? How wide is it, how deep is it? Etc etc etc etc etc. Those are all questions that would be in my head if I wanted to buy the bowl...so the seller needs to anticipate that and answer the questions before I ask them, so I know why I want to spend $40 on a bowl. Telling a customer an item is "gorgeous" or "unusual" or helps an orphanage is not enough, not matter how valid those words are.

Also, almost no one in America will know what a "high street shop" is or bother to convert metric measurement to imperial. You have very little in the About section...or the Terms, where you ran into trouble a few months with a return...or Contact, not even an email address.

So it would be a good idea to think about who is going to buy your products and what they need to know in order to be motivated to buy, then fill in your store with that information.
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Delvi-International



Posts: 8

PostPosted: Thu Jan 12, 2017 7:33 am    Post subject: Reply with quote

Thanks so much for taking time to reply to me, I really appreciate it. I will a really good look and redo alot of stuff and take your advice. Once again thank you Very Happy
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MoonwishesStore



Posts: 13041

PostPosted: Thu Jan 12, 2017 4:01 pm    Post subject: Reply with quote

Hello, Welcome to ecrater. I agree with everything the other poster mentioned. And some extra things to tell you. So I hope you don't mind.

First of all NEVER, EVER use words like beautiful, gorgeous, increibibly lovely, sexy, etc. in your titles, or in my opinion, in your descriptions as well! Think of it this way. When you look for a salad bowl on line to you ask for a gergrous salad bowl or do you ask for a salad bowl, with wood, glass, plastic, etc further defining your search. People don't use to words to find things with AND they are opinions only! Some may look at the object you say is lovely and they are thinking 'icky'.

Second you are allowed 100 characters in your title. Use them as they are valuable 'real estate' in a search engine. You want words that tell what the object is and if needed the size in inches which is how the US still measures things. Within your descriptions, go ahead and use both inches and metric. Also in your title use as many words as you can think of to describe the item truthfully such a painted, hand carved, hand whittled, etc.

In your descriptions, everything that is in your title needs to be repeated. Depending on what kind of monitor the person is using, once you scroll down to read the descripition, the title disappears more or less so you want things repeated, which is a less of a chance the buyer won't be reading into something what isn't there.

Have lots of photos. You are alllowed up to ten per listing for no added cost. So get shots of all sides, top and bottom. Have accurate mesaurements. You have a salsad bowl with fruit in it allin one clumped together photo. This item needs photos of the salad bowl without the carved fruit was well as photos of the fruits without the bowl so a person can see even better what they would be getting.

And I note you are saying that there is more than ten available. As someone thatmakes crafts and things over here, there is no way in the world I could make ten or more of the same thing, EXACTLY the same. You need to tell potential buyers that because these are handmade, there will be natural variations in each one. That way when someone gets a Mukwa hipp or salad bowl and the color variation is in a different spot and doesn't look the same, then the customer knows this will happen. If you find though that say five of the salad bowls has no yellow wook in them and is just a brown bowl that you start a different listing. Personally if I bought one the change in color is what attracts me and I would be very disappointed not to have it in mine.

One thing I found very interesting is, my husband loves wood as he works with it a lot in his business. He was curious about the mukwa wood and so looked it up on his computer (one without my kind of cookies). Of the photos that Google was showing as items made with mukwa wood, your items showed in the image gallery so Google is finding them so hopefully with better titles and escriptions they should starts selling.

You may want to think about relating the story of the artisan that makes each item out of personal interest. I also noted that when looking at the Google photos I saw some things like bowls had gaps where the wood was absent. Don't know if you have any liket that, but you would have to assure buyers that this a natural phenomenon in the making of these bowls with natural material.

You may also want to tell how much of the selling price goes to the charity. Americans are getting tired of helping out only to find only 1-10% of what they pay or give is going to the charity they want to help, so please as every other charity needs to do, be up front about it.

You absolutely NEED a Pinterest page to promote your goods if you don't have one yet!!!!!!

Sorry so long. Hope it is of help.
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MoonwishesStore



Posts: 13041

PostPosted: Thu Jan 12, 2017 4:16 pm    Post subject: Reply with quote

Just wanted to let you know, that I have pinned a few of your items onto some of my Pinterest boards in case you don't know how they show up. You can find my Pinterest page here: https://www.pinterest.com/gailetesews/ you will have to look around to find them as I pinned them to 2-3 boards.

I appreciate any that is truly trying to be of help to those in need. One of the things I try to help support is a group of ladies in Congo that do embroidery to make money so I send them all the embroidery supplies I can find for cheap at my thrift stores. We are put here on this earth to be of help to others as needed.
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SammysSupplies



Posts: 1556

PostPosted: Thu Jan 12, 2017 7:18 pm    Post subject: Reply with quote

I was just looking at your beautiful beaded sandals. To make it easier to buy, there should be a listing for each size and color. Makes it so much easier to buy. People just want to see, click and buy. No back and forth with the seller. Of course, if you could get US shoe sizes to compare them to it would help.
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MoonwishesStore



Posts: 13041

PostPosted: Thu Jan 12, 2017 7:34 pm    Post subject: Reply with quote

Quote:
I was just looking at your beautiful beaded sandals


I was so gobsmacked looking at the beautiful carved wood I didn't look at any thing else! But you are right Sammy.
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Delvi-International



Posts: 8

PostPosted: Sat Jan 14, 2017 4:06 am    Post subject: Thank you Reply with quote

Thank you to all of you for your comments, I really appreciated it. I have a big job ahead of me now in order to sort everything out. I am busy adding photos and more description etc. And thank you for posting my stuff on pinterest, I do have pinterest account https://za.pinterest.com/DelviTreasures/
My whole weekend will be spent rectifying my mistakes and acting on your advise. I think it will take a while, like many many days, however the traffic that I am getting is already alot, so fingers crossed, the conversions start.

Thank you once again for all your comments and the best to you
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