eCRATER.com Forum Index

SearchSearch
ProfileProfile
  Log in to check your private messagesLog in to check your private messages   
Log inLog in

Need help with google market place attributes

 
Post new topic   Reply to topic    eCRATER.com Forum Index -> Help
View previous topic :: View next topic  
Author Message
robnsuzyscorner



Posts: 28

PostPosted: Thu Dec 05, 2019 4:14 pm    Post subject: Need help with google market place attributes Reply with quote

I'm trying to figure out google attributes. I have a Danecraft I love baking pin. title I Love Baking Pin Danecraft Gold Tone Ruby Red Enamel Heart Brooch Broach

Attributes I have are:
brand danecraft
color gold tone
department jewelry

I looked it up on google shopping, and I searched for jewelry I love baking pin. I see someone from etsy selling the same pin. Mine doesn't show up. I take out jewelry and put in Danecraft, and mine shows up. Mine showed up when I put "" around "I love baking" taking out danecraft.

Why didn't my first search work? I know in their title they had "I love baking" Did the "" make the difference?

Shoud I have a title attribute? Is there an attribute where I can have I love baking?

Is there any other attributes I can add to this piece?

With other jewelry is there an attribute where I can have the what the piece is shaped like such as a flower, grandfather clock, butterfly? Could that fall under style attribute?

For the attributes I use the g button.

Or do I need descriptions with more key words in them?
Back to top
View seller's profile Send private message Visit seller's eCRATER store
SheilaDeesPostcards



Posts: 4148

PostPosted: Fri Dec 06, 2019 6:54 am    Post subject: Re: Need help with google market place attributes Reply with quote

robnsuzyscorner wrote:
I'm trying to figure out google attributes. I have a Danecraft I love baking pin. title I Love Baking Pin Danecraft Gold Tone Ruby Red Enamel Heart Brooch Broach

Attributes I have are:
brand danecraft
color gold tone
department jewelry

I looked it up on google shopping, and I searched for jewelry I love baking pin. I see someone from etsy selling the same pin. Mine doesn't show up. I take out jewelry and put in Danecraft, and mine shows up. Mine showed up when I put "" around "I love baking" taking out danecraft.

Why didn't my first search work? Because you included the word Jewelry which isn't in your title. I know in their title they had "I love baking" Did the "" make the difference? Yes, because you were shown everything that had the exact phrase "I love baking" in the title.

Shoud I have a title attribute? Is there an attribute where I can have I love baking? The title you enter on the item page is sent to GS by eCRATER as the attribute title.

Is there any other attributes I can add to this piece? Yes, see my next post.

With other jewelry is there an attribute where I can have the what the piece is shaped like such as a flower, grandfather clock, butterfly? Could that fall under style attribute? No

For the attributes I use the g button.

Or do I need descriptions with more key words in them? Unknown, I have read several places that the first 240 characters of the description is most important. In late Oct. Google released their BERT update where they are going to be giving more weight to descriptions in search. This would apply to Google Organic, unknown what affect this will have on GS.
Back to top
View seller's profile Send private message Visit seller's eCRATER store
SheilaDeesPostcards



Posts: 4148

PostPosted: Fri Dec 06, 2019 6:56 am    Post subject: Reply with quote

This is an article I wrote that may be helpful. I try to keep it updated when GS makes changes.

There are 2 major categories of Google Shopping Attributes that we must be concerned with on eCRATER if we want our items to appear in Google Shopping (GS) and those are Product Identifiers and Detailed Product Description. The items will still appear in the major search engines without attributes, but you must add them for placement in GS.

In the category of Product Identifiers there are 4 options; brand, gtin, mpn, and identifier_exists. A gtin is the Global Trade Item Number which is a number the manufacture or publisher paid to have assigned to their product. The gtin may be a upc (in the US), ean (in Europe), jan (in Japan), or isbn for books.
* brand - Required for all new items (except books, movies, and music).
* gtin - Required for all new items with a gtin assigned by the manufacture (you exclude all spaces and dashes).
* mpn - Required for new items when no gtin was assigned.
* identifier_exists - use for all items that do not have the above listed identifiers. This would include (but isn't a complete list) handmade items, new items with customization, vintage / antique items, books published without an isbn, clothing without a brand name. You are allowed to use brand, mpn, with identifier_exists if you wish. Currently GS says to use a value of "no". On eCRATER you can enter a value of no, No, NO, false, False, or FALSE. All forms of both words are acceptable on eCRATER.

NOTE: If you do not submit any of the above, GS will assume a Product Identifier of Identifier_exists with a value of yes and you will get an error or disapproved.

The second category is Detailed Product Description. Many of the attributes in this category are submitted by eCRATER for us based on the information we enter when we list the item. If your item falls under the eCRATER Global Category of "Clothing & Shoes" OR "Jewelry & Watches", there are additional attributes required by GS.
* age_group - accepted values are newborn, infant, toddler, kids, or adult
* gender - acceptable values are male, female, or unisex
* color - must be a color name, do not enter terms like multicolor, variety, various, etc. If the item has more than one color, enter the primary color first followed by other colors using a forward slash (/) to separate the colors. Do not use a space, ie. red/black/white.
* size - if the item is listed in Clothing & Shoes.

NOTE: If your item is listed in a subcategory that states the gender and/or age, you would not need to enter that attribute. For example, if you are selling a girl's T-shirt and it is listed in the Global Sub-Category of Clothing & Shoes > Kid's Clothing > Girls, then you would not have to add the GS attributes of gender or age_group.

If you are listing jewelry or watches, you might want to add material in addition to color for those items made of a precious metal (sterling silver, gold, platinum). For example, a platinum ring would have a color of silver and a material of platinum.

GENERAL NOTES ON USING GOOGLE ATTRIBUTES ON ECRATER:
1) You can enter your attributes in the table on the Manage Google Attributes page OR in code at the end of your item description. If you enter them at the end of
your item description, they must be entered in the following format [!attribute_name:Attribute_value!]. After you have added or edited an item, when you return to the admin view of that item, your GS attributes will appear in the Attribute Table AND in code at the end of the description. They WILL NOT appear at the end of your description when the item is viewed from the customer view in your store or on the marketplace. If you enter your attribute incorrectly, it will appear on the customer view of the item which is a quick check to know you need to correct your input.

2) All GS attribute names MUST be entered in lower case. No capital letters are allowed. No spaces are allowed.

3) GS attribute values may be entered with or without capitalization and with spaces.

4) The GS attribute "condition" is submitted based on the information you enter when you create the listing. All "new other" items will be submitted to GS as new.

5) Currently, the GS directions state some GS attributes are required if new, but it is better to enter identifier_exists for all used items if you don't have the required attributes regardless of condition.

6) Not all GS attributes are available on eCRATER. Check the ? box on the GS attribute table page or click on "Promote My Store" in your admin for additional information.

7) A GS attribute name can ONLY be entered once. The size attribute will only accept one value.

SPECIAL NOTE: If you add a new product and didn't add attributes, eCRATER will still submit the item on the GS feed. When eCRATER receives an error message from GS, the error message will appear on the item page. REMEMBER, this error message is the message eCRATER received from GS. After you correct the error, the item will be submitted again. At some point, Google will review the item and respond back to eCRATER. The error message on the item page will remain until updated information is returned from GS. This can take quite some time! Make sure you have entered your attributes correctly, then don't worry about the message ... it will take time so just ignore the message for a few weeks. You can spot check your item in GS to see if it has been added.

DISCLAIMER: I am a seller on eCRATER. I am NOT an employee of Google or eCRATER. This information is based on my experience with GS, information provided by GS, information provided by eCRATER, and information provided by other sellers here in the Community. in hopes that it will be helpful. The eCRATER customer service team is always available from the contact link on the home page of the marketplace.

Helpful Information:
Google Product data specification https://support.google.com/merchants/answer/7052112

updated: 12/06/19
edited to remove the strange spacing added by cut & paste. Sad Sorry I didn't catch it with original post.


Last edited by SheilaDeesPostcards on Sat Dec 07, 2019 1:38 am; edited 1 time in total
Back to top
View seller's profile Send private message Visit seller's eCRATER store
robnsuzyscorner



Posts: 28

PostPosted: Fri Dec 06, 2019 3:23 pm    Post subject: Reply with quote

Thank you.
Back to top
View seller's profile Send private message Visit seller's eCRATER store
Display posts from previous:   
Post new topic   Reply to topic    eCRATER.com Forum Index -> Help
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum